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Strategy and Business Policy (665) Credits: 3     The course in Strategy and Business Policy emphasizes the acquisition of a senior management perspective. It deals with the skills, attributes and attitudes required for the effective performance of the general manager function. It is a major integrating course designed to pull together skills gained in the basic business disciplines and functional fields. It focuses on the enterprise as an entity and the general manager working within a corporate environment. The course covers the manager's function - strategy formulation and implementation - corporate planning and control - organizational analysis - comparative management - entrepreneurship and venture initiation - small business management - and the impact of competitive forces and government regulations. The objectives are to: (1) increase the student's understanding of the role of the general manage in determining corporate objects, in formulating corporate strategy and fashioning a corporate structure appropriate to the implementation of corporate strategy; (2) provide an understanding of the use of resources to attain corporate objectives; and (3) recognize the key values of senior executives which establish the firm's objectives, policies and methods. Subjects covered include: What is Strategy and Why is it Important? Diversification: Strategies for Managing a Group of Businesses The Managerial Process of Crafting and Executing Strategy Strategy, Ethics, and Social Responsibility Evaluating a Company's External Environment Building an Organization Capable of Good Strategy Execution Analyzing a Company's Resources and Competitive Position Managing Internal Operations: Actions That Facilitate Strategy The Five Generic Competitive Strategies: Which One to Employ? Corporate Culture and Leadership: Keys to Good Strategy Execution Supplementing the Chosen Competitive Strategy: Other Important Strategy Choices Crafting Strategy in Single-Business Companies Competing in Foreign Markets Crafting Strategy in Diversified Companies Tailoring Strategy to Fit Specific Industry and Company Situation Executing Strategy and Strategic Leadership Strategy, Ethics, and Social Responsibility Increase Your Understanding of . Business Strategy . Corporate Cultures . Ethics and Social Responsibility Improve Your Ability to . Formulate Strategy . Structure an Organization . Execute a Strategy Professor: Toby Gouker, B.S., M.B.A., Ph.D. Text: "Understanding Business Strategy", by R. Duane Ireland, Robert Hoskisson, and Michael Hitt, Cengage

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